Trends in Marketing
Unless you majored in it or do it for a living, you may think of “marketing” as a ubiquitous umbrella term that encompasses lots of self-promoting types of “stuff.” You’re absolutely right! An advertisement is marketing. So is a website. So is a blog on your website. One thing that marketing definitely is not is stale and stagnant. It’s an industry that’s always on the hunt for the next best thing. Here are a few exciting trends you may be interested in exploring soon!
Live Streams. People love video. They love live video even more, because there’s an “anything could happen because this hasn’t been censored” element. As the technical glitches are worked out, it’ll become more pervasive.
Virtual reality. Why tell someone something when you can literally put them in the midst of it and let them experience it? VR is making that feasible. Look for opportunities to blur the line between what’s real and what’s really not but feels like it is.
Disappearing content. FOMO. Fear of missing out. The struggle is real, friends! Expect the savviest of marketers to tap into this reality by uploading buzz-worthy viral content that’s here today, gone tomorrow. Click or you’ll miss it!