Building diversity might not be the first concern to many startups, but that is likely the first mistake that they are making. The more diverse a company is, the more likely they are to achieve success. Why you might ask, is because a diverse company...
Sep
If Cardi B can make money moves then nothing is stopping you from making power moves. A power move, although might sound scary, can be something as simple as learning how to say no, asking a question, standing your ground, or anything else that helps you...
Just about every 21st-century business owner knows the importance of having a company website. But when was the last time that you updated the content on yours? In an effort to stay relevant on social media, have you been neglecting your company’s webpage? If updating your...
Apr
My 5 Days of “Doing Good” Trip First of all, I’d like to say a HUGE thank you to my lovely lady boss, the owner of The It Crowd, Lindsey Harrison, for having such a big heart and sending her employees on a trip like...
Every journey begins with a first step. If your business doesn’t really have a marketing strategy, it’s never too late to change that. Whether you are a startup ready to transition to growth mode or an established company wishing to rebrand or freshen your image,...
If you own a small business, by now you are completely aware of the importance of having a solid content marketing plan in place. (If you are not aware of this very important fact, we strongly urge you to get us on the phone ASAP!)...
Occasionally we like to devote some cyber ink on our blog to checking in with our clients. Of course, they’re our clients so we are well aware of what they’ve been up to. But you may not be! We hope to change that and to...
For many home sellers, one of the hardest to swallow aspects of the real-estate game is forking over a huge chunk of profit to real-estate agents. Especially in North Texas where the real-estate market is sizzling hot and potential buyers are plentiful, agents often have...
In the rapidly expanding industry of niche marketing, influencer marketing has established itself as one of the most effective methods of spreading brand awareness and efficiently engaging target demographics - often at much lower prices than other forms of marketing. So, what is influencer marketing...