A not-so-long time ago, someone coined the term “content is king.” Since doing so, every company everywhere has wrestled with the balance of producing regular content and generating original copy that people want to read. Staying a part of the conversation can be challenging if...
Our daily lives are filled with thousands of decisions. You decide every morning what to wear, how to style your hair, if there is time for breakfast and what to eat, what kind of coffee to start your day with, which route to take into...
Just about every 21st-century business owner knows the importance of having a company website. But when was the last time that you updated the content on yours? In an effort to stay relevant on social media, have you been neglecting your company’s webpage? If updating your...
What is “The Pink Tax”: The so-called “pink tax” is the concept that products and services that are targeted towards men are priced at 10-15% higher when marketed towards women. Although the word tax is in the name, the pink tax is not a legitimate tax...
Apr
My 5 Days of “Doing Good” Trip First of all, I’d like to say a HUGE thank you to my lovely lady boss, the owner of The It Crowd, Lindsey Harrison, for having such a big heart and sending her employees on a trip like...
Apr
You don’t have to look hard to find articles discussing unshattered glass ceilings, gender pay gaps, age/gender/race inequities along with other discouraging facts surrounding women's careers and success. But thankfully, this isn’t one of those articles. Here at The It Crowd Marketing, we like to...
Advertising with Facebook is one of, if not the, most popular paid media options. However, that doesn’t mean that every company is using it correctly which leads to wasting valuable time and money. It is my goal to highlight, explain, and help you to avoid some...
When was the last time you posted anything on social media? What platform did you use? Chances are, it wasn’t your LinkedIn page. Maybe, it’s because you don’t know what’s appropriate for this specific medium or how often a company should be putting out new content....
Sometimes looking for a new job can feel like a full-time job in itself! So when you do land an interview, it is common to feel a little relieved. There’s no problem in celebrating that you successfully marketed yourself, but don’t think that the hard...
Have you ever found yourself stuck in a rut at work? Do you feel like you’ve been passed over for a much-deserved promotion, or maybe you just want a little recognition for a job well done? Has the love affair with your job lost its...