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With all the hype and attention that surrounds Thanksgiving, Black Friday and Cyber Monday, it’s no wonder that some companies find themselves under-prepared come Small Business Saturday. This singular week in late November tends to be the busiest time of the whole year for retailers....

Over the years shoppers have not only created a holiday to kick off the Christmas shopping season, but they have also stretched a one-day event into an entire weekend of deals with Black Friday (the Friday after Thanksgiving) kicking off the major shopping event and...

Killer Ways to Engage Your Audience this Halloween Halloween is the perfect time to explore the world of situational marketing. Millions of people across America enjoy celebrating Halloween and indulge in all things spooky the entire month of October. Because of this, when done correctly,...

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