3 SEO Tips to Optimize Your Website
The goal of Search Engine Optimization or SEO is to make it easy for search engines to find your website and have it appear as close to the top results as possible. Since pretty much everyone googles everything these days, that should be enough to tell you how important it is.
There’s a lot that goes into the process and the rules change all the time. Even so, you need to optimize your website if you want to thrive both online and offline. Use the three SEO tips below to get you started.
Find Out What Words Your Customers Use
Keyword Research is the process of finding out what actual search terms people use. If you know what people are typing in the search bar, you can make better decisions on your overall marketing strategy, not just SEO.
To get started with keywords research, make a list of topics that you think are relevant to your business or industry. Next, try to put yourself in your customer’s shoes. Using the first list as a reference, think about what words your target customers might use on search engines. Make sure to list these down as well.
Now that you’ve got a lot of potential keywords, use tools like Google Keyword Planner to determine which ones you should focus on. They’ll show data about which keywords are worth the time and effort to optimize for.
Optimize the Pages on Your Website
Armed with the keywords, you can now move on to optimizing the pages on your site.
Create or update existing web pages based on the keywords you want to prioritize. You’ll want each relevant keyword to have a corresponding page optimized for those terms. These can include your Home, About Us, FAQ, Products, Services and many other pages.
While keywords are a huge factor of SEO, they’re not the sole criteria used for your ranking. Page load times, design, mobile-friendliness should also be taken into account. This part can get a bit technical so you may want to consider hiring a web designer or developer.
Publish a Variety of Content Regularly
Now that you’ve set the groundwork, you’ll need new content to help your site rank higher in search results and draw in more traffic. Again, you’ll be using the keywords you’ve researched as a guide. They’re essentially the topics each piece of content will be about.
The most common form of content is text, like this blog you’re reading. However, you shouldn’t limit yourself to just text. You can also publish images such as relevant photos and infographics. Audio and video are also useful if you want to share something like a case study or interview.
Try your best to stick to a regular publishing schedule. Anything from once a week or even just once a month will do as long as you stay consistent. But don’t just put out content for its own sake. Make sure that it’s always relevant to your target audience. If you did your keyword research right, this shouldn’t be a problem.
SEO is just one part of the equation. These tips will get you headed in the right direction but it’s also important to consider how they fit in your marketing and other parts of the business. Once you have all the pieces together, you’ll set yourself up for long-term success.
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